Formatting for Self-Publishers
Designed a web-based, book formatting tool for self-publishers, to eliminate the need for third-party tools like Vellum and Atticus. Conducted competitive analysis and user research to balance automation with customization, ensuring a seamless experience. Collaborated closely with engineering to implement MVP while maintaining design system alignment while allowing flexible drag-and-drop content organization.
Ag-Tech Grower Portal
Provided UI/UX design and product guidance for a next-generation web portal, envisioned for growers to claim incentives and credits on trial programs, as offered by a Series D startup. Worked hand-in-glove with the sustainability team and agronomists to uncover heuristic patterns, and develop custom interfaces and components that fit their use cases.
Teacher Resources Platform
Supported UI design and development of a teacher-resources platform that is catered to K-12 teachers, parents who homeschool, and students. Provided the user interface design, and worked with the team and Founder on user experience research on interaction patterns for adding resources, creating collections, and exploring resources.
New Connections App
Established brand design, including palette, type and icons for a mobile app designed to help facilitate real-world connections. Mapped out the interaction patterns via UI/UX design and provided a prototype for developer handoff. Met with the client and incorporated feedback from a students into designs, which subsequently launched across mobile platforms.
Outdoor Adventure App
Delineated the experience, branding, and marketing materials of a cutting-edge app for iOS and Android via UI/UX design, created to unite outdoor enthusiasts and adventurers. Generated specifications to coordinate handoff to overseas mobile app development team. Supported shipping of a 0-to-1 app experience as a fledgling Product Designer.